Shea Moisture Ammonia-Free Hair Color System - Bright Auburn

Shea Moisture Ammonia-Free Hair Color System - Bright Auburn

Hey Loves!

I am over the moon excited as I write this post. So, I tried the Shea Moisture Ammonia-Free Hair Color System in the shade 'Bright Auburn' over the weekend. Ok, I have never in my entire life colored my hair, so you can only imagine how scared I was. However, I put my big girl panties on and embraced the red. And I love it!

First I must say that the packaging is fun to look at. The artwork is divine! All the boxes (no matter the shade) are intriguing in design. When you open the box the contents are nicely packaged in a pretty little bag inside. Emphasis was indeed placed on packaging - I must say. This system is moisture-rich, 100% Ammonia free and sulfate free. What's not to love? 

The Application:
The information booklet inside the box was very clear and descriptive. You could use the brush method if you know what you’re doing or if you’re like me who knows jack about coloring - then you use the bottle method. This was pretty easy. The color was in a tube and there was a developer bottle and you are supposed to mix the two together in the bottle, shake and apply. In no time my hair looked 'fire red'. I was actually scared it would look that red. 

Contents of the box!

After 30 mins I rinsed the color out until the water was clear. I have read and watched enough videos to know that after coloring your hair, it will feel stripped. But this didn't happen AT ALL! The Shea Moisture color system is 100% Ammonia-free so that is why my hair wasn't stripped. My hair took the color really well. My hair wasn't too red but it did scream ‘Look At Me!’ I loved it so far.

I then shampooed with the Raw Shea Moisture Retention Shampoo that came in the box. Honestly, I love this shampoo and the bottle had a lot in it. I will certainly get at least 2 more washes out of what is left. It lathers so well and my hair felt soft and not stripped at all.

I conditioned with the Raw Shea Restorative Conditioner. I loved the conditioner but it was so hard to get it out of that bottle. Shea Moisture need to do something about that bottle situation. It’s not really squeezable and the conditioner is thick. Now, as it relates to the conditioner itself; I AM SOLD! I love the slip. I love how my hair sucks it up. I love how soft it left my hair. I LOVE! I LOVE! I LOVE! I LOVE! Ok that’s enough Shelly. LOL! I will be buying a full size of this conditioner (and thank God the full size has a pump).

I towel dried my hair and added some of the Raw Shea Reconstructive Finishing Elixir that came in the box. Then I applied my Curl and Style Milk and twist my hair and add some rods on the ends and that was the end of my process. I did notice it was bleeding. After twisting, my hands looked like it was in dye. I am not sure if I didn't do something right or what. However, I read online and asked around and see that bleeding is common after coloring. My question is: When will it stop? Advice needed so feedback encouraged.


Where can you purchase it?

Where to purchase a box is a question I have been getting a lot since I first posted a pic of the box on InstaGram. The hair color system is sold in select Target stores. However I have never seen it in NY and most people I know have never seen it either. So your best bet is to order online.

Price: $14.99


  • Ammonia-Free so it is not as harsh on your hair as regular box color systems
  • Sulfate-Free
  • Easy to apply yourself (save your salon money)
  • Decent sized shampoo, conditioners and elixir. (you can get another use out of it)
  • Left my hair feeling soft and moisture


  • Conditioner bottle is not squeezable so its hard to get the product out. (Work on that Shea Moisture!)

Overall I love the Shea Moisture Ammonia-Free Hair Color System. I have never colored before and was scared out of my wits. But I see now that I had nothing to worry about. I love the color I got and love how my hair feels and look. The instructions in the box were step by step and very helpful for people like me who knows nothing about coloring. I am not enjoying the bleeding too much but I read that is normal at first. 
Grade: A+

Have you tried the Shea Moisture Hair Color System? If not, would you try it?

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  1. Too cute I love that color on your. Auburn is one of my fav hair colors. I didnt know Shea Moisture had a hair color line. Thats awesome to know though. I just colored my hair red but I used Loreal Hi-Color Hi-lite for my hair. A small trick to getting the color as close to that of the box is to use a higher developer. Usually the developer they give you in the boxes are that of a 10 or 20. Doesnt do much lifting. 30 or 40 is a better way to go.....once you overcome those fears of coloring of course. Great job...

    Following you via Twitter

    1. Thanks hun! I have never done this before. This was my first time. Question: when should my hair stop bleeding. do i need to wash it again?

    2. Red tends to bleed a lot more than other colors do. What is your normal hair wash routine? Do you wash weekly, biweekly, once a month? I have always been told once you color your hair you're not really supposed to wash it until a week or so later. When I colored my hair I actually washed it, conditioned it, deep conditioned it and did a protein treatment. I am seeing very minimum bleeding. I would say wait a week, wash and deep condition it and you should be good to go. When I colored my hair Auburn I didnt get any bleeding after I washed it.

      I don't know for sure but they might have some sulfate free shampoo to help protect against color fading. I actually need to look into that as well. My hair is RED now and I'm sure its going to fade a lot faster. Hope I helped :D

    3. Well i only use sulfate-free shampoo. My go to is the Shea Moisture Curl and Shine shampoo. The shampoo in the box was good too.

      I normally wash weekly. I guess your right, I will wait until friday to wash it. Thanks a lot for your help.

    4. No worries...glad I could help :) Let me know what happens after your first wash. I'm curious to know how it turns out. I just followed you via GC & FB I'll leave info on your fb so you can connect with me to let me know :D So excited you colored your hair. I love color. Its my way of being artistic and expressing myself. And also turning black hair into something FABULOUS lol.

  2. The color is gorgeous! Now that it's been a few days, have you noticed any color bleeding at all? I recently colored mine jet black and the last time I washed it, the color was bleeding something terrible! Just curious, because I think I want to try this line. Thanks!

    1. Hi Kiki,

      Yes it did bleed the first time but i think it was my fault. i am thinking i didn't shampoo enough at first. After the second wash it stopped bleeding. I am really happy about it. I love it. Now its to learn how to care for color treated hair.


    So as I celebrate my 2yr #Nappiversary I am letting you enjoy some of the fun. I am doing a giveaway of a box of Shea Moisture Hair Color System in the shade Bright Auburn! Good Luck Girls!

  4. Love your look. I too used this brand and color BUT my ends did not take at all! What did I do wrong? Do you have any suggestions on how to fix this problem? :(

    1. Hey Hun,

      The ends of your hair is the oldest part of your hair. So the ends of your hair always need more attention and sometimes more product.

      As it relate to the hair color, i can assume that you started at your roots as the box states. However I suggest to do the opposite. Start at the ends of your hair and work your way up to your roots. This way, the color get to stay on your ends longer and the color will show bright on the ends of your hair. New growth hair will take better than the ends. So thats why I did the reverse method.

      Let me know if this helps ok?

  5. This is beautiful on you!! I have been thinking about trying this color system and thanks to you I have finally made up my mind. I'm going to do it this weekend. NEW YEAR...NEW LOOK! Happy New Year & GOD Bless you!

  6. This is beautiful on you!! I have been thinking about trying this color system and thanks to you I have finally made up my mind. I'm going to do it this weekend. NEW YEAR...NEW LOOK! Happy New Year & GOD Bless you!


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